The McDonaldization of Society by George Ritzer

The McDonaldization of Society

Book Title: The McDonaldization of Society

Publisher: SAGE Publications, Inc

ISBN: 1483358941

Author: George Ritzer

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George Ritzer with The McDonaldization of Society

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Now in its Eighth Edition, George Ritzer′s McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization. Through vivid, story-telling prose, Ritzer provides an insightful introduction to the ways in which the principles of the fast-food restaurant are coming to dominate sectors of American society as well as the rest of the world. This new edition has been fully updated to include a new focus on McDonaldization of the workforce.